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Paper GSM Guide: Selecting Thickness for Shopping Bags & Rigid Cartons

Comprehensive technical matrix matching paper density (GSM) to payload weights and brand premium expectations.

1. What is GSM?

GSM stands for Grams per Square Meter. It measures the density and weight of paper. A higher GSM implies a thicker, more durable material.

2. Selecting the Right GSM

GSM RangeSuitable Product ApplicationTypical Handle Type
100 - 120 GSMLightweight brown Kraft grocery bagsFlat paper handle
130 - 150 GSMStandard retail boutique carry bagsTwisted paper handle
170 - 250 GSMLuxury laminated brand shopping bagsRibbon or Cotton cord
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